Concept product · Coming soon
A padel bag that doesn’t look like a padel bag.
Meet the fashion-first tote designed to take work, the court and everything after through the same day.
Join the SOVA waitlistConcept imagery. Final fit, materials and specifications remain subject to development.
01 / Fashion first
The bag you’d carry anyway.
Softly structured. Quietly considered. SOVA is designed to move through the city as naturally as it moves towards the court.
A clean, low-wide silhouette in Burnt Cherry, with the sporting function hidden from view.
02 / Hidden padel function
Your racket has its own place.
A dedicated concealed front-wall compartment is designed to keep one padel racket separate from the everyday main space and invisible when the tote is closed.
Designed for one full-size padel racket. Final fit to be confirmed during physical development.
Dedicated front-wall space · Concept visual
Room for work and the rest of your day03 / Work-ready organisation
A place for both worlds.
The planned layout pairs a padded rear laptop sleeve with a generous central cavity, an upright bottle pocket and restrained internal organisation.
Laptop sleeve target: up to approximately 16 inches. Exact fit will be tested in a physical sample.
04 / Removable shoe pouch
Shoes, on your terms.
A separate zipped shoe pouch is designed to keep shoes away from clothes and work items. Carry it inside the main cavity when needed; lift it out and reclaim that space when you don’t.
The pouch is a removable concept accessory with a wipe-clean appearance and soft, collapsible form. Shoe-size fit remains unverified.
05 / Work → padel
Same bag.
Different part of the day.
The court is the destination. The bag still belongs everywhere else.
Two considered colours
Choose your everyday.
Burnt Cherry leads the concept. Black keeps it understated.
Be part of what comes next
Join the SOVA waitlist.
Help us understand whether this concept deserves to become a physical product. Development and launch emails are optional.
Joining is free. No payment, order or reservation.
A little more detail
Questions, answered.
Is SOVA available to buy?
Not yet. SOVA is a concept product being validated before physical sampling and manufacturing. Joining the waitlist is free and does not place an order.
What size racket will it fit?
SOVA is designed for one full-size padel racket in a dedicated concealed compartment. Final fit is to be confirmed during physical development.
Will a 16-inch laptop fit?
The planned padded rear sleeve targets laptops up to approximately 16 inches. Exact device fit has not been physically verified.
Is it waterproof?
No waterproof rating is claimed. The concept shows a matte soft-touch coated technical textile with a wipe-clean and weather-resistant appearance; final materials and performance remain to be tested.
What is the target price?
The indicative target price is £129, subject to final product development. It is not a confirmed retail price.
What happens when I join the waitlist?
If you opt in, we can email you occasional SOVA development and launch updates. Joining does not reserve a bag, take payment or create a purchase commitment.